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~person:"Balmer, John M. T."
~person:"Homma, Norbert"
~subject:"Brand architecture"
~subject:"Unternehmenskultur"
~type_genre:"Collection of articles of several authors"
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Brand architecture
Unternehmenskultur
Corporate culture
7
Corporate reputation
3
Firmenimage
3
Marketing management
3
Marketingmanagement
3
Brand management
2
Markenarchitektur
2
Markenführung
2
Public relations
2
Öffentlichkeitsarbeit
2
Business ethics
1
Communication
1
Complexity management
1
Corporate Social Responsibility
1
Corporate social responsibility
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Economic ethics
1
Factor analysis
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Faktorenanalyse
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Firm performance
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Komplexitätsmanagement
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Management
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Marketing
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Organisatorischer Wandel
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Stakeholder
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Unternehmenserfolg
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Unternehmensethik
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Welt
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Collection of articles of several authors
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26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
9
Book section
9
Sammelwerk
7
Case study
4
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English
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German
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Balmer, John M. T.
Homma, Norbert
Wieland, Josef
5
Geißler, Harald
4
Kluge, Norbert
4
Melewar, T. C.
4
Dahlgaard, Jens Jörn
3
Dorow, Wolfgang
3
Dürr, Walter
3
Eiff, Wilfried von
3
Götz, Klaus
3
Hansen, Katrin
3
Lang, Rainhart
3
Merkens, Hans
3
Nerdinger, Friedemann W.
3
Pohl, Manfred
3
Rowley, Chris
3
Stahl, Heinz K.
3
Wagner, Dieter
3
Warner, Malcolm
3
Alvesson, Mats
2
Amann, Wolfgang
2
Apampa, Soji
2
Auer-Rizzi, Werner
2
Badura, Bernhard
2
Bangert, Michael
2
Becker, Lutz
2
Bencsik, Andrea
2
Blaško, Rudolf
2
Blašková, Martina
2
Boje, David M.
2
Bonin, Hubert
2
Brzozowski, Maciej
2
Buhse, Willms
2
Bungarten, Theo
2
Böhnisch, Wolf R.
2
Carter, Sara
2
Casson, Mark
2
Chin, Jean Lau
2
Cloots, Alexandra
2
Cooper, Cary
2
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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Corporate communications : an international journal
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Lehrbuch
1
Routledge interpretive marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T.
(
ed.
);
Johansen, Trine S.
(
ed.
); …
-
International Corporate Identity Group / Symposium …
-
2016
Persistent link: https://www.econbiz.de/10011497574
Saved in:
2
Einführung Unternehmenskultur : Grundlagen, Perspektiven, Konsequenzen
Homma, Norbert
;
Bauschke, Rafael
;
Hofmann, Laila Maija
-
2014
Persistent link: https://www.econbiz.de/10010465940
Saved in:
3
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
5
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
6
Symposium: Ethical corporate marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
7
Contemplating corporate marketing, identity and communication
Podnar, Klement
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008658179
Saved in:
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