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~person:"Balmer, John M. T."
~person:"Juusola, Katariina"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Wirtschaftshochschule"
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Economics department
9
Wirtschaftshochschule
9
Brand architecture
4
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4
Markenführung
4
Betriebswirtschaftsstudium
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Balmer, John M. T.
Juusola, Katariina
Thomas, Howard
14
Alajoutsijärvi, Kimmo
10
Apostolou, Barbara
8
Hassell, John M.
8
Arbaugh, J. B.
7
Dorminey, Jack W.
7
Fornaciari, Charles J.
7
Hwang, Alvin
7
Moore, Karl
6
Wood, David A.
6
Amdam, Rolv Petter
5
Asarta, Carlos
5
Boyle, Douglas M.
5
Ehrenberg, Ronald G.
5
Fogarty, Timothy J.
5
Giacalone, Robert A.
5
Hermanson, Dana R.
5
Kettunen, Kerttu
5
Learmonth, Mark
5
Macri, Joseph
5
Mousa, Mohamed
5
Parker, Martin
5
Promislo, Mark D.
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Sinha, Dipendra
5
Summers, Scott L.
5
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4
Brink, Kyle E.
4
Chan, Kam C.
4
Engwall, Lars
4
Kaplan, Andreas M.
4
Knights, David
4
Kuhn, Lothar
4
Palmer, Timothy B.
4
Passant, Adrien Jean-Guy
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Petriglieri, Gianpiero
4
Pitt, Leyland F.
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Academy of Management learning & education : AMLE
4
International studies of management and organization
1
Journal of business research : JBR
1
Journal of general management
1
Journal of management inquiry
1
The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
Revisiting Dubai's business school mania
Juusola, Katariina
;
Alajoutsijärvi, Kimmo
- In:
Academy of Management learning & education : AMLE
18
(
2019
)
3
,
pp. 484-492
Persistent link: https://www.econbiz.de/10012130114
Saved in:
3
A response to "institutional logic of business bubbles : lessons from the Dubai business school mania" : the development of Dubai as a global business education hub
Rogmans, Tim J.
- In:
Academy of Management learning & education : AMLE
18
(
2019
)
3
,
pp. 493-501
Persistent link: https://www.econbiz.de/10012130117
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
6
Accelerating the Americanization of management education : five responses from business schools
Juusola, Katariina
;
Kettunen, Kerttu
;
Alajoutsijärvi, Kimmo
- In:
Journal of management inquiry
24
(
2015
)
4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011374188
Saved in:
7
The legitimacy paradox of business schools : losing by gaining?
Alajoutsijärvi, Kimmo
;
Juusola, Katariina
;
Siltaoja, Marjo
- In:
Academy of Management learning & education : AMLE
14
(
2015
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10011337017
Saved in:
8
Institutional logic of business bubbles : lessons from the Dubai business school mania
Alajoutsijärvi, Kimmo
;
Juusola, Katariina
;
Lamberg, …
- In:
Academy of Management learning & education : AMLE
13
(
2014
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10010356345
Saved in:
9
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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