//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Relationship marketing"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Market research
Relationship marketing
Markenführung
3
Advertising effects
2
Brand image
2
Cognition
2
Consumer behaviour
2
Kognition
2
Konsumentenverhalten
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Betriebswirtschaftsstudium
1
Brand
1
Brand architecture
1
Brand placement
1
Corporate brand
1
Corporate reputation
1
Economics department
1
Firmenimage
1
Graduate business education
1
Markenarchitektur
1
Markenartikel
1
Stakeholder
1
Wirtschaftshochschule
1
brand familiarity
1
brand placement
1
business schools
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
stakeholders
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
13
Sammelwerk
13
Lehrbuch
11
Textbook
11
Arbeitspapier
4
Aufsatzsammlung
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Conference paper
3
CD-ROM, DVD
2
Case study
2
Fallstudie
2
Festschrift
2
Reprint
2
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
3
Author
All
Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Avramova, Yana R.
2
Bradlow, Eric T.
2
Braun, Erik
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Cassia, Fabio
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
2
D’Arco, Mario
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Karray, Salma
2
Kaswengi, Joseph
2
M. S. Mahrinasari
2
Mangiaracina, Riccardo
2
Marino, Vittoria
2
Naudé, Peter
2
Neslin, Scott A.
2
Rubio Benito, Natalia
2
Ruiz-Real, José Luis
2
Schramm-Klein, Hanna
2
Seghezzi, Arianna
2
Shyle, Irma
2
Smit, Edith G.
2
Squillante, Fabio
2
Steinmann, Sascha
2
Tahali, Sara
2
Theisinger, Thorsten
2
Veloso, Mónica
2
Verlegh, Peeter
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Yildiz, Hélène
2
Zenker, Sebastian
2
A. Amran
1
Abosag, Ibrahim
1
Abratt, Russell
1
Abu Bakar bin Abdul Hamid
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
International studies of management and organization
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->