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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Relationship marketing"
~type_genre:"Mehrbändiges Werk"
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Brand management
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Marketing
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Marketing theory
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Marketingforschung
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Naresh K. Malhotra
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Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Petty, Ross D.
3
Buil, Isabel
2
De Chernatony, Leslie
2
Heidenreich, Markus
2
Kent, Ray
2
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Koch, Volkmar
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SAGE library in marketing
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ECONIS (ZBW)
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Fundamentals of
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Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
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