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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Brand management"
~subject:"Market research"
~subject:"Öffentlichkeitsarbeit"
~type:"book"
~type_genre:"Article in journal"
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Balmer, John M. T.
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Melewar, T. C.
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Corporate communications : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Corporate communication and corporate
marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
2
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
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