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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Brand management"
~subject:"Market research"
~subject:"Öffentlichkeitsarbeit"
~type:"book"
~type_genre:"Mehrbändiges Werk"
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Brand management
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Öffentlichkeitsarbeit
Marketing
1
Marketing theory
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Marketingforschung
1
Marketingtheorie
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Marktforschung
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Naresh K. Malhotra
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Mehrbändiges Werk
Collection of articles of several authors
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10
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10
Aufsatzsammlung
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Balmer, John M. T.
Malhotra, Naresh K.
Koschnick, Wolfgang J.
3
Weiler, Tobias
2
Wölfel, Julia
2
Alba, Joseph W.
1
Birks, David F.
1
Blauvelt, Euan
1
Bruhn, Manfred
1
Christensen, Peter Ove
1
Elliott, Richard
1
Feltham, Gerald A.
1
Grocholski, Zbyezek
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Günther, Sigrid
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Hutchinson, J. W.
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Klaus, Peter
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Macer, Tim
1
Maclaran, Pauline
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Miller, Adan
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Poetis, Pantelis Christian
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Poretschkin, Peter
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Quaas, Christiane
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Raeder, Jutta M.
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SAGE library in marketing
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ECONIS (ZBW)
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Fundamentals of
marketing
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Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
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