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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Brand management"
~subject:"Market research"
~subject:"Organisatorischer Wandel"
~type_genre:"Case study"
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Balmer, John M. T.
Malhotra, Naresh K.
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13
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6
Melewar, T. C.
6
Berekoven, Ludwig
5
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Journal of general management
2
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1
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
- In:
Journal of general management
33
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Saved in:
2
Contemporary perspectives on corporate
marketing
: contemplating corporate branding,
marketing
and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
3
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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