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~person:"Balmer, John M. T."
~source:"econis"
~source:"econstor"
~subject:"Großbritannien"
~subject:"Spieltheorie"
~subject:"United States"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Brand architecture
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Balmer, John M. T.
Siegfried, John J.
34
Güth, Werner
24
Becker, William E.
21
Fudenberg, Drew
19
Colander, David C.
16
Ireland, Thomas R.
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List, John A.
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Wu, Jiabin
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Lee, Frederic S.
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Baumol, William J.
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Charness, Gary
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Finegan, Thomas Aldrich
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EconStor
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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