//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~subject:"Corporate Social Responsibility"
~subject:"Corporate culture"
~subject:"Customer satisfaction"
~subject:"Stakeholder"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Corporate culture
Customer satisfaction
Stakeholder
Öffentlichkeitsarbeit
Corporate reputation
35
Firmenimage
35
Unternehmenskultur
25
Brand architecture
24
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketing management
14
Marketingmanagement
14
Public relations
11
Marketing
5
Corporate heritage
4
Corporate identity
4
Schweden
4
Sweden
4
corporate marketing
4
China
3
Corporate branding
3
Corporate social responsibility
3
Cultural heritage
3
Economics department
3
Kulturgüter
3
Monarchie
3
Monarchy
3
Wirtschaftshochschule
3
Brand
2
Case study
2
Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
2
Großbritannien
2
Markenartikel
2
Qualitative research
2
United Kingdom
2
Welt
2
World
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
23
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
28
Author
All
Balmer, John M. T.
Melewar, T. C.
29
Bang, Nguyen
11
Foroudi, Pantea
10
Pérez, Andrea
10
Carroll, Craig E.
9
Podnar, Klement
9
Hillenbrand, Carola
8
Schwaiger, Manfred
8
Abeysekera, Indra
7
Abratt, Russell
7
Balmer, John M.T.
7
Coombs, W. Timothy
7
Helm, Sabrina
7
Money, Kevin
7
Rodríguez del Bosque, Ignacio A.
7
Bénabou, Roland
6
Greyser, Stephen A.
6
Kitchen, Philip J.
6
Lies, Jan
6
Sen, Sankar
6
Sharifah Faridah Syed Alwi
6
Tirole, Jean
6
Burghausen, Mario
5
Dennis, Charles
5
Dowling, Grahame R.
5
Gottschalk, Petter
5
Harvey, William S.
5
Ind, Nicholas
5
Kleyn, Nicola
5
Lerpold, Lin
5
Pfarrer, Michael D.
5
Plewa, Carolin
5
Ravasi, Davide
5
Rekom, Johan van
5
Siano, Alfonso
5
Szwajca, Danuta
5
Amore, Mario Daniele
4
Aula, Pekka
4
Berens, Guido A. J. M.
4
more ...
less ...
Published in...
All
European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Corporate communications : an international journal
4
Journal of business research : JBR
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
International studies of management and organization
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
5
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
6
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
8
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
9
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->