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~person:"Balmer, John M. T."
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Brand architecture
9
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8
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8
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7
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7
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Balmer, John M. T.
Frey, Bruno S.
52
Nijkamp, Peter
51
Rouwendal, Jan
34
Steiner, Lasse
26
Rizzo, Ilde
25
Pamini, Paolo
24
Tisdell, Clement A.
22
Bertacchini, Enrico
21
Guccio, Calogero
17
Job, Hubert
17
Kourtit, Karima
17
Ahlfeldt, Gabriel M.
16
Rindell, Anne
15
Albers, Heidi J.
14
Redwood, John
14
Waights, Sevrin
13
Wendland, Nicolai
13
Bifulco, Francesco
12
Duijn, Mark van
12
Getzner, Michael
12
Balmer, John M.T.
11
Borowiecki, Karol Jan
11
Burghausen, Mario
11
Russo Spena, Tiziana
11
Santagata, Walter
11
Turner, Robert Walter
11
Longo, Alberto
10
Merchant, Altaf
10
Noonan, Douglas S.
10
Zan, Luca
10
Alberini, Anna
9
Cuccia, Tiziana
9
Hanley, Nick
9
Loomis, John B.
9
Poria, Yaniv
9
Revelli, Federico
9
Rojas, Eduardo
9
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9
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8
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The journal of brand management : an international journal
4
Foundations of corporate heritage
3
Corporate communications : an international journal
2
European journal of marketing : EJM
2
Journal of business research : JBR
1
Marketing theory
1
The journal of product & brand management
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ECONIS (ZBW)
14
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1
Explicating corporate
heritage
, corporate
heritage
brands and organisational
heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
2
Heritage
branding orientation : the case of Ach. Brito and the dynamics between corporate and product
heritage
brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Corporate
heritage
brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Corporate
heritage
tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
Foundations of corporate heritage
,
(pp. 214-243)
.
2017
Persistent link: https://www.econbiz.de/10011656853
Saved in:
5
Introducing organisational
heritage
: linking corporate
heritage
, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
6
Corporate
heritage
tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
7
Corporate
heritage
brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010358538
Saved in:
8
Corporate
heritage
identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
9
Corporate
heritage
brands in China : consumer engagement with China's most celebrated corporate
heritage
brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
10
Marketing, the past and corporate
heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
Marketing theory
19
(
2019
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10012109374
Saved in:
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