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~person:"Balmer, John M.T."
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Search: subject:"Corporate communications"
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Corporate identity
11
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9
Corporate image
6
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5
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5
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4
Corporate reputation
4
Firmenimage
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2
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2
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1
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14
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Balmer, John M.T.
Zerfaß, Ansgar
73
Lies, Jan
67
Bruhn, Manfred
59
Röttger, Ulrike
36
Goodman, Michael B.
35
Bentele, Günter
34
Coombs, W. Timothy
32
Heath, Robert L.
29
Melewar, T. C.
24
Hussainey, Khaled
18
Ingenhoff, Diana
18
Pang, Augustine
18
Sriramesh, Krishnamurthy
18
Sievert, Holger
17
Esch, Franz-Rudolf
16
Romenti, Stefania
16
Verčič, Dejan
16
Camilleri, Mark Anthony
15
Johansen, Winni
15
Waters, Richard D.
15
Balmer, John M. T.
14
Holladay, Sherry J.
14
Ihlen, Øyvind
14
Mast, Claudia
14
Piwinger, Manfred
14
Podnar, Klement
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Gregory, Anne
13
L'Etang, Jacquie
13
Meckel, Miriam
13
Adlmaier-Herbst, Dieter Georg
12
Hoffjann, Olaf
12
Huck-Sandhu, Simone
12
Langner, Tobias
12
Morsing, Mette
12
Ruler, Betteke van
12
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12
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European Journal of Marketing
6
Corporate Communications: An International Journal
3
Journal of business research : JBR
2
Industrial and Commercial Training
1
Management Decision
1
Qualitative market research : an international journal
1
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10
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
3
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
4
The corporate identity, total
corporate
communications
, stakeholders’ attributed identities, identifications and behaviours continuum
Balmer, John M.T.
- In:
European Journal of Marketing
51
(
2017
)
9/10
,
pp. 1472-1502
corporate
communications
, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the … central and strategic importance of corporate identity apropos
corporate
communications
, corporate image, attributed … identity adaptation/change is on-going; comprehend its interface/s with
corporate
communications
, stakeholder attributed …
Persistent link: https://www.econbiz.de/10014724074
Saved in:
5
Corporate heritage, corporate heritage marketing, and total corporate heritage communications
Balmer, John M.T.
- In:
Corporate Communications: An International Journal
18
(
2013
)
3
,
pp. 290-326
heritage entity traits is original and is of value to
corporate
communications
/corporate marketing scholars and practitioners …
Persistent link: https://www.econbiz.de/10014692107
Saved in:
6
Strategic corporate brand alignment
Balmer, John M.T.
- In:
European Journal of Marketing
46
(
2012
)
7/8
,
pp. 1064-1092
Purpose – This article aims to advance comprehension of corporate brands via the adoption of identity‐based perspectives of corporate brands. It aims to outline a normative, diagnostic, model of corporate brand management – The AC 4 ID Test. The origins of the model date back to the late...
Persistent link: https://www.econbiz.de/10014722844
Saved in:
7
Corporate marketing: apocalypse, advent and epiphany
Balmer, John M.T.
- In:
Management Decision
47
(
2009
)
4
,
pp. 544-572
insights from corporate image and reputation, corporate identity,
corporate
communications
and corporate branding, among other … corporate design,
corporate
communications
and identity studies which, together with the incremental augmentation of the …
Persistent link: https://www.econbiz.de/10014932953
Saved in:
8
Corporate marketing
Balmer, John M.T.
;
Greyser, Stephen A.
- In:
European Journal of Marketing
40
(
2006
)
7/8
,
pp. 730-741
reiterates the case that corporate identity, corporate branding,
corporate
communications
, and corporate reputation should be …
Persistent link: https://www.econbiz.de/10014722335
Saved in:
9
The monarchy as a corporate brand
Greyser, Stephen A.
;
Balmer, John M.T.
;
Urde, Mats
- In:
European Journal of Marketing
40
(
2006
)
7/8
,
pp. 902-908
Purpose – The purpose of this paper is to examine the role of
corporate
communications
on behalf of the monarchy as a … – Argues that
corporate
communications
is an important aspect of corporate brand management (especially in relation to …
Persistent link: https://www.econbiz.de/10014722344
Saved in:
10
Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification
Balmer, John M.T.
-
2006
EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...
Persistent link: https://www.econbiz.de/10014292697
Saved in:
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