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~person:"Bamber, Christopher"
~person:"Chai, P.Y.F."
~person:"Roy, Subhadip"
~subject:"Brand management"
~subject:"Conceptual model"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Bamber, Christopher
Chai, P.Y.F.
Roy, Subhadip
Jain, Varsha
4
Behl, Abhishek
2
Jayawardena, Nirma Sadamali
2
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Qualitative market research : an international journal
2
Health marketing quarterly
1
Journal of knowledge management
1
The journal of product & brand management
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ECONIS (ZBW)
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Experiential examination of higher education partnerships in the UK : a knowledge management perspective
Elezi, Enis
;
Bamber, Christopher
- In:
Journal of knowledge management
26
(
2022
)
1
,
pp. 232-256
Persistent link: https://www.econbiz.de/10012797932
Saved in:
2
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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