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Digital marketing
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Banerjee, Snehasish
Kollmann, Tobias
94
Heinemann, Gerrit
65
Wirtz, Bernd W.
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Alt, Rainer
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Fritz, Wolfgang
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Welfens, Paul J. J.
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
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