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~person:"Banerjee, Somak"
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Banerjee, Somak
Biswas, Abhijit
57
Dutta, Sujay
14
Guha, Abhijit
12
Grewal, Dhruv
9
Burman, Bidisha
6
Burton, Scot
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Das, Neel
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Licata, Jane W.
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Pullig, Chris
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Verma, Swati
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Yagci, Mehmet I.
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Abhijit Biswas
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Jha, Subhash
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Krishnan, Balaji C.
3
Song, Ji Hee
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Alford, Bruce L.
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Bhowmick, Sandeep
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Biswas, Dipayan
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Krishnan, Ram
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Netemeyer, Richard G.
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Nordfält, Jens
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Roy, Subhadip
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Thota, Sweta
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Thota, Sweta Chaturvedi
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of marketing research : JMR
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ECONIS (ZBW)
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The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
2
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
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