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~person:"Bang, Nguyen"
~person:"Chan-Olmsted, Sylvia M."
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
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Kundenzufriedenheit
Marketingmanagement
Brand management
47
Markenführung
47
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
22
Markenimage
22
Brand
14
Markenartikel
14
Marketing management
9
Social Web
9
Social web
9
Corporate reputation
8
Firmenimage
8
Beziehungsmarketing
7
Higher education institution
7
Hochschule
7
Relationship marketing
7
Brand architecture
6
Internet marketing
6
Markenarchitektur
6
Online-Marketing
6
Media industries
5
Mediensektor
5
Strategic management
5
Strategisches Management
5
Brand reputation
4
Brand loyalty
3
Communication media
3
Confidence
3
Customer satisfaction
3
Kommunikationsmedien
3
Marketing
3
Medienwirtschaft
3
Place marketing
3
Reputation
3
Standortmarketing
3
Vertrauen
3
Asia
2
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Undetermined
8
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10
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2
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10
Aufsatz in Zeitschrift
10
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English
12
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Bang, Nguyen
Chan-Olmsted, Sylvia M.
Keller, Kevin Lane
18
Melewar, T. C.
17
Loureiro, Sandra Maria Correia
10
Burmann, Christoph
9
Laukkanen, Tommi
9
Ko, Eunju
8
Šerić, Maja
8
Baumgarth, Carsten
7
Han, Heesup
7
Khan, Imran
7
Kitchen, Philip J.
7
Merrilees, Bill
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Casidy, Riza
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Johnson, Lester W.
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Wymer, Walter
6
Balmer, John M.T.
5
Fatma, Mobin
5
Gil Saura, Irene
5
Huber, Frank
5
Mutum, Dilip S.
5
Ozuem, Wilson
5
Rather, Raouf Ahmad
5
Vrontis, Demetris
5
Wong, Ho Yin
5
Ahn, Jiseon
4
Anisimova, Tatiana
4
Bang Nguyen Viet
4
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LEA's communication series
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of media business studies
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Routledge Communication Ser.
1
The international journal of bank marketing : IJBM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
12
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
9
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
10
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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