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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Dens, Nathalie"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand identity
Brand image
Brand management
75
Markenführung
75
Markenimage
49
Consumer behaviour
40
Konsumentenverhalten
40
Brand
30
Markenartikel
30
Advertising effects
12
Social Web
12
Social web
12
Werbewirkung
12
Corporate reputation
11
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11
Product Placement
9
Product placement
9
Beziehungsmarketing
7
Führungsstil
7
Leadership style
7
Relationship marketing
7
Brand architecture
6
Brand extension
6
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Internet marketing
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Markenarchitektur
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5
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Brand placement
5
Corporate culture
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Luxury goods
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Place marketing
5
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Standortmarketing
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Article in journal
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49
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English
49
Author
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Bang, Nguyen
De Chernatony, Leslie
Dens, Nathalie
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
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European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International marketing review
1
International studies of management and organization
1
Journal of advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The journal of consumer marketing
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ECONIS (ZBW)
49
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1
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10
of
49
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relevance
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date (newest first)
date (oldest first)
1
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
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