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~person:"Bang, Nguyen"
~person:"Fetscherin, Marc"
~person:"Law, Chun Hung Roberts"
~subject:"Markenimage"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Markenimage
Tourism marketing
Brand image
46
Brand management
32
Markenführung
32
Consumer behaviour
31
Konsumentenverhalten
31
Brand
24
Markenartikel
24
Beziehungsmarketing
12
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12
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7
Firmenimage
7
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Markentreue
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Marketingmanagement
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3
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46
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Bang, Nguyen
Fetscherin, Marc
Law, Chun Hung Roberts
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Sattler, Henrik
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
Völckner, Franziska
15
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Qualitative market research : an international journal
3
The journal of product & brand management
3
Asia-Pacific journal of business administration
2
International journal of hospitality management
2
International marketing review
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business strategy
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Multinational business review
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
46
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1
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10
of
46
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date (newest first)
date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
4
Revisiting tourism destination image : a holistic measurement framework using big data
Bui, Vinh
;
Alaei, Ali Reza
;
Vu, Huy Quan
;
Li, Gang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
6
,
pp. 1287-1307
Persistent link: https://www.econbiz.de/10013259010
Saved in:
5
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
6
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
7
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
8
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
9
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
10
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
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