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~person:"Bang, Nguyen"
~person:"Fournier, Susan"
~subject:"Standortmarketing"
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Brand management
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Bang, Nguyen
Fournier, Susan
Kavaratzis, Mihalis
5
Dinnie, Keith
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Hanna, Sonya
4
Melewar, T. C.
4
Rowley, Jennifer
4
Warnaby, Gary
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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