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~person:"Bang, Nguyen"
~person:"Iglesias-Pradas, Santiago"
~person:"Töpfer, Armin"
~subject:"Distribution channel"
~subject:"Relationship marketing"
~type:"article"
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Search: "Customer relationship management"
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Distribution channel
Relationship marketing
Beziehungsmarketing
49
Consumer behaviour
20
Konsumentenverhalten
20
Customer satisfaction
17
Kundenzufriedenheit
17
Einzelhandel
8
Retail trade
8
Brand management
7
Markenführung
7
Dienstleistungsqualität
6
Measurement
6
Messung
6
Service quality
6
E-commerce
5
Electronic Commerce
5
Online retailing
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Bang, Nguyen
Iglesias-Pradas, Santiago
Töpfer, Armin
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
53
Hollebeek, Linda D.
45
Verhoef, Peter C.
39
Herrmann, Andreas
38
Mattila, Anna S.
38
Gil Saura, Irene
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
31
Svensson, Göran
30
Krafft, Manfred
28
Loureiro, Sandra Maria Correia
28
Thaichon, Park
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Quach, Sara
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Stock-Homburg, Ruth
24
Wilde, Klaus D.
24
Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Rather, Raouf Ahmad
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
21
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
The marketing review
3
Journal of business research : JBR
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of international management : EJIM
1
Handelsforschung
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of market research
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
49
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1
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10
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49
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date (oldest first)
1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
Conceptualising involvement in fashion social media brand communities
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10012798054
Saved in:
3
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
6
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
7
Customer
relationship
management
: advances, dark sides, exploitation and unfairness
Bang, Nguyen
;
Mutum, Dilip S.
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009578912
Saved in:
8
A review of
customer
relationship
management
: successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
9
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
10
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
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