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~person:"Bang, Nguyen"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Online-Handel"
~type:"article"
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Search: "Customer relationship management"
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Beziehungsmarketing
E-commerce
Online-Handel
Relationship marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
10
Kundenzufriedenheit
10
Einzelhandel
7
Retail trade
7
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Brand
4
Brand image
4
Confidence
4
Gerechtigkeit
4
Justice
4
Markenartikel
4
Markenimage
4
Online retailing
4
Vertrauen
4
Electronic Commerce
3
Switching behaviour
3
Wechselverhalten
3
Brand loyalty
2
Customer integration
2
Kundenintegration
2
Loyalty
2
Markentreue
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
New product development
2
Place marketing
2
Produktentwicklung
2
Satisfaction
2
Social Web
2
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11
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Article in journal
23
Aufsatz in Zeitschrift
23
Language
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English
23
Author
All
Bang, Nguyen
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
52
Hollebeek, Linda D.
44
Verhoef, Peter C.
39
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
30
Svensson, Göran
30
Krafft, Manfred
28
Loureiro, Sandra Maria Correia
28
Thaichon, Park
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Quach, Sara
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Stock-Homburg, Ruth
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
21
Rather, Raouf Ahmad
21
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Published in...
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The marketing review
3
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
23
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23
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1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
Customer
relationship
management
: advances, dark sides, exploitation and unfairness
Bang, Nguyen
;
Mutum, Dilip S.
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009578912
Saved in:
6
A review of
customer
relationship
management
: successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
7
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
8
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
9
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
10
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
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