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~person:"Bang, Nguyen"
~subject:"Brand image"
~subject:"Corporate culture"
~subject:"Social web"
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Search: subject_exact:"Betriebliche Informationspolitik"
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Brand image
Corporate culture
Social web
Corporate reputation
8
Firmenimage
8
Public relations
8
Öffentlichkeitsarbeit
8
Corporate communication
3
Corporate image
3
Reputation
2
Unternehmenskultur
2
corporate communication
2
Appearance
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
China
1
Communication
1
Computer-mediated communication
1
Corporate Social Responsibility
1
Corporate identity
1
Corporate identity management
1
Corporate personality
1
Corporate social responsibility
1
Corporate website
1
Corporate website favourability
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Definition
1
Economics
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Bang, Nguyen
Melewar, T. C.
17
Balmer, John M. T.
12
Clawson, James G.
10
Saxton, Gregory D.
10
Pleil, Thomas
8
Scott, David Meerman
8
Etter, Michael
7
Guo, Chao
7
Foroudi, Pantea
6
Waters, Richard D.
6
Zerfaß, Ansgar
6
Bühler, Heike
5
Camilleri, Mark Anthony
5
Ingenhoff, Diana
5
Kitchen, Philip J.
5
Komodromos, Marcos
5
Meng, Juan
5
Romenti, Stefania
5
Tindall, Natalie T. J.
5
Bortree, Denise Sevick
4
Carroll, Craig E.
4
Coombs, W. Timothy
4
Dürig, Uta-Micaela
4
Johansen, Trine Susanne
4
Lee, Jung Wan
4
Maon, François
4
Mohamed, Ehab K. A.
4
Niederhäuser, Markus
4
Pakura, Stefanie
4
Podnar, Klement
4
Rosenberger, Nicole
4
Rudeloff, Christian
4
Sriramesh, Krishnamurthy
4
Balmer, John M.T.
3
Becker, Kip
3
Beham, Frank
3
Bentele, Günter
3
Berbegal-Mirabent, Jasmina
3
Berger, Bruce K.
3
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Journal of marketing communications
2
Qualitative market research : an international journal
2
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ECONIS (ZBW)
4
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1
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
2
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
3
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
4
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
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