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~person:"Bang, Nguyen"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
~subject:"Place marketing"
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Kundenzufriedenheit
Marketingmanagement
Place marketing
Brand management
38
Markenführung
38
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
20
Markenimage
20
Brand
13
Markenartikel
13
Corporate reputation
8
Firmenimage
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Markenarchitektur
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Brand reputation
4
Marketing management
4
Brand loyalty
3
Customer satisfaction
3
Internet marketing
3
Online-Marketing
3
Reputation
3
Standortmarketing
3
Strategic management
3
Strategisches Management
3
Asia
2
Asien
2
Brand trust
2
Branding
2
Confidence
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate culture
2
Corporate social responsibility
2
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9
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9
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English
9
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Bang, Nguyen
Melewar, T. C.
19
Keller, Kevin Lane
18
Loureiro, Sandra Maria Correia
10
Burmann, Christoph
9
Laukkanen, Tommi
9
Meffert, Heribert
9
Ko, Eunju
8
Šerić, Maja
8
Balmer, John M. T.
7
Baumgarth, Carsten
7
Casidy, Riza
7
Han, Heesup
7
Khan, Imran
7
Kitchen, Philip J.
7
Merrilees, Bill
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Bruhn, Manfred
6
Dinnie, Keith
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Johnson, Lester W.
6
MacInnis, Deborah J.
6
Rather, Raouf Ahmad
6
Reijonen, Helen
6
Rowley, Jennifer
6
Wymer, Walter
6
Balmer, John M.T.
5
Chan-Olmsted, Sylvia M.
5
Fatma, Mobin
5
Gil Saura, Irene
5
Gupta, Suraksha
5
Hollebeek, Linda D.
5
Huber, Frank
5
Kavaratzis, Mihalis
5
Mogaji, Emmanuel
5
Mutum, Dilip S.
5
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
9
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1
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9
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
6
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
9
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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