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Dark side
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Anti-brand
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1
Beziehungsmarketing
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Bang, Nguyen
Hyde, Kenneth F.
9
Ibikunle, Gbenga
7
Sagade, Satchit
7
Westheide, Christian
7
Baktash, Mehrzad B.
6
Jirjahn, Uwe
6
Gomber, Peter
5
Simkin, Lyndon
5
Theissen, Erik
5
Wang, Jinwei
5
Weber, Moritz Christian
5
Cerveny, Jakub
4
Dickinson, David L.
4
Korstanje, Maximiliano E.
4
Lennon, J. John
4
Sharma, Piyush
4
Andrzejewski, Susan A.
3
Aquilina, Matteo
3
Baden, Denise
3
Bailey, Charles D.
3
Beck, Christian
3
Bozionelos, Nikos
3
Buti, Sabrina
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Chen, Hsinchun
3
Comerton-Forde, Carole
3
Cooke, Philip
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Cox, Justin
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Dhir, Amandeep
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Dresler, Emma
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Foley, Sean
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Gresse, Carole
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Kratz, Peter
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Kraus, Sascha
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Malik, Ashish
3
McInish, Thomas H.
3
Mäntymäki, Matti
3
O'Neill, Peter
3
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Journal of marketing management : MM
1
Journal of strategic marketing
1
The marketing review
1
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ECONIS (ZBW)
3
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A systematic review of the
dark
side of CRM : the need for a new research agenda
Bang, Nguyen
;
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
Saved in:
2
The integrity challenge of the Internet-of-Things (IoT) : on understanding its
dark
side : commentary
De Cremer, David
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011697810
Saved in:
3
The
dark
side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
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