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~person:"Bang Nguyen Viet"
~person:"Flynn, Andrea Godfrey"
~source:"econis"
~subject:"Öko-Marketing"
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Öko-Marketing
Consumer behaviour
9
Konsumentenverhalten
9
Sustainable product
9
Öko-Produkt
9
Green marketing
8
Brand image
6
Environmental consciousness
6
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green advertising
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green brand equity
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Taiwan
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green purchase intention
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Bang Nguyen Viet
Flynn, Andrea Godfrey
Khare, Arpita
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Lin, Jialing
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
Han, Heesup
3
Khan, Mohammed Naved
3
Kumar, Prashant
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shabbirhusain RV
3
Ur Rahman, Saleem
3
Becker, Joachim H.
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carrete-Lucero, Lorena de la Paz
2
Chang, Ching-hsun
2
Chen, Yenming J.
2
Chen, Yu-Shan
2
Chen, Yu-shan
2
Cheng, Ching-Chan
2
Cho, Yoon-Na
2
Chugan, Pawan K.
2
Colgan, David
2
Dahiya, Richa
2
Delmas, Magali A.
2
Duhan, Punita
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Esakki, Thangasamy
2
Filzah Md Isa
2
Firmansyah, Dian Andi
2
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AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
American Marketing Association
3
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Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
5
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
6
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
7
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
8
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
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