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~person:"Bang Nguyen Viet"
~person:"Ur Rahman, Saleem"
~source:"econis"
~subject:"Öko-Marketing"
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Öko-Marketing
Consumer behaviour
9
Environmental consciousness
9
Konsumentenverhalten
9
Sustainable product
9
Umweltbewusstsein
9
Öko-Produkt
9
Brand image
7
Green marketing
7
Markenimage
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Advertising effects
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbewirkung
4
green brand equity
4
Brand management
3
Emerging economies
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Schwellenländer
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green advertising
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Collectivism
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Eco-label
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Taiwan
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green purchase intention
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Behavioral intentions
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Comparison
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Corporate Social Responsibility
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Bang Nguyen Viet
Ur Rahman, Saleem
Khare, Arpita
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Lin, Jialing
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
Flynn, Andrea Godfrey
3
Han, Heesup
3
Khan, Mohammed Naved
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Kumar, Prashant
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Mehta, Ravi
3
Satornino, Cinthia B.
3
Shabbirhusain RV
3
Becker, Joachim H.
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carrete-Lucero, Lorena de la Paz
2
Chang, Ching-hsun
2
Chen, Yenming J.
2
Chen, Yu-Shan
2
Chen, Yu-shan
2
Cheng, Ching-Chan
2
Cho, Yoon-Na
2
Chugan, Pawan K.
2
Colgan, David
2
Dahiya, Richa
2
Delmas, Magali A.
2
Duhan, Punita
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Esakki, Thangasamy
2
Filzah Md Isa
2
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2
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Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
International journal of consumer studies
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem
;
Luomala, Harri T.
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
Saved in:
3
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
6
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
7
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
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