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~person:"Bang Nguyen Viet"
~subject:"Werbewirkung"
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Werbewirkung
Brand image
6
Consumer behaviour
6
Environmental consciousness
6
Konsumentenverhalten
6
Markenimage
6
Sustainable product
6
Umweltbewusstsein
6
Öko-Produkt
6
Green marketing
5
Öko-Marketing
5
Advertising effects
4
Nachhaltige Entwicklung
4
Sustainable development
4
Brand management
3
Emerging economies
3
Markenführung
3
Schwellenländer
3
green advertising
3
green brand equity
3
Advertising
2
Eco-label
2
Emerging market
2
Environmental management
2
Taiwan
2
Umweltmanagement
2
Umweltzeichen
2
Werbung
2
green purchase intention
2
Behavioral intentions
1
Confidence
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Eco-labels
1
Firmenimage
1
Green advertising
1
Green brand equity
1
Green brand image
1
Green place
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Bang Nguyen Viet
Lee, Eun Mi
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Tucker, Elizabeth M.
2
Xue, Fei
2
Allcott, Hunt
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bailey, Ainsworth A.
1
Bladt, Daniel
1
Capelleveen, Guido van
1
Carrete-Lucero, Lorena de la Paz
1
Chandukala, Sandeep R.
1
Chen, Long
1
Chiang, Chang-Tang
1
Chugan, Pawan K.
1
Dangol, Shrijan
1
Doni Purnama Alamsyah
1
Eom, Hyo Jin
1
Farida, Naili
1
Fischer, Dirk
1
Fox, Alexa K.
1
Haley, Eric John
1
Han, Tae-Im
1
Hang Nguyet Phuong Vo
1
Hartmann, Patrick
1
Herman, Lalu Edy
1
Ibáñez, Vanessa Apaolaza
1
Iovino, Roberta
1
Iraldo, Fabio
1
Jalees, Tariq
1
Jeong, EunHa
1
Jiang, Kan
1
Jiang, Zihao
1
Kadirov, Djavlonbek
1
Kartawinata, Budi Rustandi
1
Kazmi, Syed Hasnain Alam
1
Khai Cong Dinh
1
Khan, Muhammad Kamran Naqi
1
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Journal of promotion management : innovations in planning and applied research
2
Business strategy and the environment
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Source
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ECONIS (ZBW)
4
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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
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