Bang Nguyen Viet; Cong Thanh Tran; Hoa Thi Kim Ngo - In: Cleaner and responsible consumption 12 (2024), pp. 1-10
brand image (GBI), green trust (GT), and behavioral intentions (word-of-mouth intention, willingness to pay, and purchase …. Employing the stimulus-organism-response model, we tested the relationship between corporate social responsibility (CSR), green …