//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang Nguyen Viet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"green brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
4
Consumer behaviour
4
Environmental consciousness
4
Green marketing
4
Konsumentenverhalten
4
Markenimage
4
Sustainable product
4
Umweltbewusstsein
4
Öko-Marketing
4
Öko-Produkt
4
Advertising effects
3
Nachhaltige Entwicklung
3
Sustainable development
3
Werbewirkung
3
green brand equity
3
Advertising
2
Brand management
2
Eco-label
2
Emerging economies
2
Markenführung
2
Schwellenländer
2
Umweltzeichen
2
Werbung
2
green advertising
2
green purchase intention
2
Eco-labels
1
Emerging market
1
Environmental management
1
Green advertising
1
Green brand equity
1
Green place
1
Green promotion
1
Marketing management
1
Marketingmanagement
1
Sponsoring
1
Sponsorship
1
Taiwan
1
Umweltmanagement
1
Viet Nam
1
Vietnam
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bang Nguyen Viet
Butt, Muhammad Mohsin
2
Chen, Yu-Shan
2
Fon Sim Ong
2
Ishaq, Muhammad Ishtiaq
2
Kok Wei Khong
2
Pui Fong Ng
2
Afzal, Alia
1
Butt, Muhammad
1
Chang, Ching-Hsun
1
Cheng, Calvin
1
Dangaiso, Phillip
1
Danish, Rizwan Qaisar
1
Dash, Satyabhushan
1
Di Maria, Eleonora
1
Dolatabadi, Hossein Rezaei
1
Gupta, Ansh
1
Ha, Minh-Tri Ha
1
Hang Nguyet Phuong Vo
1
Khai Cong Dinh
1
Khoa Do
1
Khong, Kok
1
Konuk, Faruk Anıl
1
Kulathunga, K. M. M. C. B.
1
Lee, Joseph Lok-Man
1
Liu, Vanessa
1
Mehdikhani, Rasoul
1
Mishra, Abhishek
1
Mushtaq, Saadia
1
Ng, Pui
1
Nguyen Khanh Hai Tran
1
Ong, Fon
1
Perera, K. J. T.
1
Phuong N. D. Nguyen
1
Salo, Jari
1
Tabaeeian, Reihaneh Alsadat
1
Tavakoli, Hoda
1
Thi Hong Nguyet Nguyen
1
Ur Rahman, Saleem
1
Valmohammadi, Changiz
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
2
A study on the influence of eco-labels and green advertising on
green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving
green
brand
equity
and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of
green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->