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~person:"Bang Nguyen Viet"
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Brand image
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Consumer behaviour
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Umweltbewusstsein
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green advertising
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green brand equity
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Bang Nguyen Viet
Eichner, Thomas
15
Dechezleprêtre, Antoine
12
Aghion, Philippe
10
Martin, Ralf
10
Rubik, Frieder
10
Van Reenen, John
10
Conrad, Klaus
9
Hémous, David
9
Dangelico, Rosa Maria
8
Fichter, Klaus
8
Iraldo, Fabio
8
Rennings, Klaus
8
Ziegler, Andreas
8
Bartling, Björn
7
Günther, Edeltraud
7
Han, Heesup
7
Henninger, Claudia E.
7
Herstatt, Cornelius
7
Lambertini, Luca
7
Pethig, Rüdiger
7
Popp, David
7
Weber, Roberto A.
7
Bierter, Willy
6
Clausen, Jens
6
D'Souza, Clare M.
6
Fullerton, Don
6
Khare, Arpita
6
Newell, Richard G.
6
Stavins, Robert N.
6
Ambec, Stefan
5
Belz, Frank
5
Brécard, Dorothée
5
Buccella, Domenico
5
Chang, Ching-hsun
5
Espinola-Arredondo, Ana
5
Fanti, Luciano
5
Hafezi, Maryam
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Kumar, Prashant
5
Lettenmeier, Michael
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Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Cleaner and responsible consumption
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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