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~person:"Bao, Yeqing"
~subject:"Behavioral economics"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Bao, Yeqing
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Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
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