Bapat, Dhananjay - In: International Journal of Bank Marketing 35 (2017) 2, pp. 174-186
data were analyzed using structural equation modeling. Findings While examining factors such as perceived ease of use … perceived ease of use and branch service quality are antecedents to satisfaction and satisfaction positively affects the loyalty … quality cannot be ignored. The role played by the ease of use is higher than branch service quality evaluations. …