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~person:"Barajas, Angel"
~person:"Dens, Nathalie"
~subject:"Fernsehen"
~subject:"Medienökonomik"
~subject:"Television advertising"
~type_genre:"Article in journal"
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Fernsehen
Medienökonomik
Television advertising
Fernsehprogramm
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Television programme
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Advertising effects
1
Brand management
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Broadcasting policy
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Consumer behaviour
1
Fernsehwerbung
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Football
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Konsumentenverhalten
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Product Placement
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Barajas, Angel
Dens, Nathalie
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport finance
1
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ECONIS (ZBW)
2
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The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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