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~person:"Baran, Roger J."
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ECONIS (ZBW)
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Customer relationship management : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
-
2017
-
Second edition
--
Relationship
marketing
and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology …
Persistent link: https://www.econbiz.de/10011507544
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CRM : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
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2013
Persistent link: https://www.econbiz.de/10009728028
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