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~person:"Bardhi, Fleura"
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Bardhi, Fleura
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
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Douglas, Susan P.
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Sander, Matthias
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Meffert, Heribert
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Cavusgil, S. Tamer
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Samiee, Saeed
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Berndt, Ralph
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Diamantopoulos, Adamantios
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Kaynak, Erdener
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Mooij, Marieke K. de
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Zentes, Joachim
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Craig, C. S.
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Jain, Subhash C.
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Hollensen, Svend
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Manrai, Ajay K.
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Meissner, Hans Günther
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Steenkamp, Jan-Benedict E. M.
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Backhaus, Klaus
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Leonidou, Leonidas C.
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Paliwoda, Stanley J.
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Voeth, Markus
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Zou, Shaoming
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Doole, Isobel
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Helsen, Kristiaan
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Johansson, Johny K.
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Katsikeas, Constantine S.
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Müller, Stefan
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Transnational market navigation : living and consuming across borders
Sharifonnasabi, Zahra
;
Mimoun, Laetitia
;
Bardhi, Fleura
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10014526268
Saved in:
2
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
3
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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