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~person:"Bargoni, Augusto"
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Bargoni, Augusto
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Verhoef, Peter C.
57
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Han, Heesup
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Mittal, Vikas
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Neslin, Scott A.
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Prentice, Catherine
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Sheth, Jagdish N.
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Svensson, Göran
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Belz, Christian
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Loureiro, Sandra Maria Correia
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Reinartz, Werner J.
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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