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~person:"Barile, Sergio"
~person:"Poels, Geert"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Barile, Sergio
Poels, Geert
Vargo, Stephen L.
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Athanasula-Reppa, Anastasia
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Batt, Verena
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Brodie, Roderick J.
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Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on retailer-consumer relationship development
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ECONIS (ZBW)
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A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
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A conceptual model of service exchange in service-dominant logic
Poels, Geert
- In:
Exploring services science : first international …
,
(pp. 224-238)
.
2010
Persistent link: https://www.econbiz.de/10003990100
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