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~person:"Barnard, Brian"
~person:"Barrio-García, Salvador del"
~subject:"Business start-up"
~subject:"Innovation management"
~subject:"SME"
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Barnard, Brian
Barrio-García, Salvador del
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Expert journal of marketing
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
Saved in:
2
Perceptions
of
entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method
Wallace, Dylan
;
Barnard, Brian
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 42-71
Persistent link: https://www.econbiz.de/10012217299
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