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~person:"Barnard, Brian"
~person:"Dolles, Harald"
~person:"Eck, N.J.P. van"
~subject:"Betriebliche Wertschöpfung"
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Barnard, Brian
Dolles, Harald
Eck, N.J.P. van
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Expert journal of marketing
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
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2
Benefit as a medium for value creation and innovation
Barnard, Brian
- In:
Expert journal of marketing
6
(
2018
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10012217258
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