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~person:"Barnard, Neil R."
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Barnard, Neil R.
Sharp, Byron
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Decision models or descriptive models?
Ehrenberg, Andrew S.C.
;
Barnard, Neil R.
;
Sharp, Byron
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10006184646
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