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~person:"Barnes, Liz"
~person:"Giraldi, Janaina de Moura Engracia"
~subject:"Designation of origin"
~subject:"Internationales Marketing"
~subject:"Rules of origin"
~subject:"World"
~type_genre:"Article in journal"
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Search: subject:"Ursprungsregeln"
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Designation of origin
Internationales Marketing
Rules of origin
World
Ursprungsregeln
6
Brand image
5
Herkunftsbezeichnung
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Brasilien
3
Brazil
3
Markenführung
3
Beef
2
Brand
2
Country of origin
2
Fashion
2
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2
Rindfleisch
2
Textile distribution
2
Textilhandel
2
7901 10-03-14; 7835/0206
1
Branding
1
Branding strategy
1
Brazil image
1
Brazilian beef
1
Country image
1
Country image usage
1
Country of origin effect
1
EU countries
1
EU-Staaten
1
Einzelhandel
1
Großhandel
1
International marketing
1
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1
Markenartikel
1
Partial least squares
1
Partielle kleinste Quadrate
1
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1
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6
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Barnes, Liz
Giraldi, Janaina de Moura Engracia
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
6
Lockwood, Ben
5
Diamantopoulos, Adamantios
4
Genser, Bernd
4
Josiassen, Alexander
4
Richter, Wolfram F.
4
Aiello, Gaetano
3
Basfirinci, Cigdem
3
Bell, R. Greg
3
De Meza, David E.
3
Donvito, Raffaele
3
Fujiwara, Kenji
3
Harzing, Anne-Wil
3
Hayakawa, Kazunobu
3
Hong, Sung-tai
3
Inama, Stefano
3
Kotsogiannēs, Chrēstos
3
Lee, Wei-Na
3
Moore, Curt B.
3
Phau, Ian
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Astous, Alain d'
2
Bach, Stefan
2
Balabanis, George
2
Bartikowski, Boris
2
Behrens, Kristian
2
Cadot, Olivier
2
Carneiro, Jorge Manoel Teixeira
2
Carrère, Céline
2
Cheah, Isaac
2
Checchinato, Francesca
2
Chen, Yi-min
2
De Nisco, Alessandro
2
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Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of management research
1
Journal of promotion management : JPM
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
4
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
5
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
6
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
Saved in:
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