Perry, Patsy; Kyriakaki, Margarita - In: Journal of Fashion Marketing and Management 18 (2014) 1, pp. 85-106
Purpose – The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in … buyers in luxury fashion resellers. Design/methodology/approach – The study takes an interpretive approach, utilising … participant observation and semi-structured interviews with retail buyers in five luxury fashion reseller companies in Greece …