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~person:"Baron, Opher"
~person:"Legros, Benjamin"
~subject:"marketing-operations interface"
~type:"article"
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Manufacturing & service operations management : M & SOM
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Customer acquisition, retention, and service access quality : optimal advertising, capacity level, and capacity allocation
Afèche, Philipp
;
Araghi, Mojtaba
;
Baron, Opher
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
4
,
pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
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