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~person:"Baron, Steve"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Forschungsbericht"
~type_genre:"Sammelwerk"
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Beziehungsmarketing
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Service quality
3
Services marketing
3
Relationship marketing
2
Marketing theory
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Marketingtheorie
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Bibliografie enthalten
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Baron, Steve
Bruhn, Manfred
5
Dahlgaard-Park, Su Mi
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Mang, Paul
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Stauss, Bernd
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Ahlert, Martin
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Kreyher, Volker J.
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Sage library in marketing
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ECONIS (ZBW)
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The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
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2
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
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