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~person:"Barroeta, Belén"
~person:"Brondoni, Silvio M."
~person:"Dean, Andrew Kristoffer"
~subject:"Business-to-business marketing"
~type_genre:"Conference paper"
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Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
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