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~person:"Barrutia, José M."
~person:"Corsaro, Daniela"
~person:"Read, Stuart"
~subject:"Betriebliche Wertschöpfung"
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Search: subject_exact:"Service-Dominant Logic"
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Betriebliche Wertschöpfung
Service-Dominant Logic
12
Service-dominant logic
12
Customer integration
8
Kundenintegration
8
Value creation
8
Marketing theory
6
Marketingtheorie
6
Customer value
5
Kundenwert
5
Beziehungsmarketing
3
Co-creation
3
Customer satisfaction
3
Dienstleistungsmarketing
3
Kundenzufriedenheit
3
Relationship marketing
3
Selling
3
Services marketing
3
Value co-creation
3
Verkauf
3
service-dominant logic
3
Business network
2
E-commerce
2
Electronic Commerce
2
Institutions
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Salespeople
2
Service logic
2
Unternehmensnetzwerk
2
Value
2
Verkaufspersonal
2
Action
1
B-to-B-Marketing
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B2B
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Business process management
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Business start-up
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Business-to-business marketing
1
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Barrutia, José M.
Corsaro, Daniela
Read, Stuart
Vargo, Stephen L.
16
Lusch, Robert F.
11
Edvardsson, Bo
8
Akaka, Melissa Archpru
6
Grönroos, Christian
6
Hughes, Tim
5
Helkkula, Anu
4
Hilton, Toni
4
Löbler, Helge
4
Ng, Irene
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Woratschek, Herbert
4
Balaji, M. S.
3
Behnam, Mohsen
3
Blaschke, Michael
3
Busser, James A.
3
Dahl, Andrew J.
3
Frow, Pennie
3
Gummerus, Johanna
3
Horbel, Chris
3
Jacob, Frank
3
Kaartemo, Valtteri
3
Kowalkowski, Christian
3
Parida, Vinit
3
Payne, Adrian
3
Peltier, James
3
Pfisterer, Lucas
3
Roth, Stefan
3
Shamim, Amjad
3
Shulga, Lenna V.
3
Sparks, Leigh
3
Vafeas, Mario
3
Ventura, Rafael
3
Aier, Stephan
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
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AMS review : official publication of the Academy of Marketing Science
1
Electronic commerce research
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of the Academy of Marketing Science
1
Managing consumer services : factory or theater?
1
Marketing theory
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ECONIS (ZBW)
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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2
Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504
Saved in:
3
Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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4
Tourist expertise and pre-travel value co-creation : task-related processes and beyond
Eletxigerra, Ainhize
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502582
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5
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
6
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
7
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
Saved in:
8
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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