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~person:"Barrutia, José M."
~person:"Grönroos, Christian"
~person:"Read, Stuart"
~subject:"Communication"
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Search: subject_exact:"Service-Dominant Logic"
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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