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~person:"Barrutia, José M."
~person:"Read, Stuart"
~subject:"Betriebliche Wertschöpfung"
~subject:"Cocreation"
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Search: subject_exact:"Service-Dominant Logic"
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Betriebliche Wertschöpfung
Cocreation
Service-Dominant Logic
8
Service-dominant logic
8
Customer integration
6
Kundenintegration
6
Marketing theory
5
Marketingtheorie
5
Value creation
5
Customer value
4
Kundenwert
4
Co-creation
3
Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsmarketing
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E-commerce
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Electronic Commerce
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Resource-based view
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Ressourcenorientierter Ansatz
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Service logic
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Services marketing
2
Value
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Value co-creation
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service-dominant logic
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Action
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Beziehungsmarketing
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Consumer behaviour
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Dienstleistungsqualität
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Expertise
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Free
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Holiday behaviour
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Institutions
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Konsumentenverhalten
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Barrutia, José M.
Read, Stuart
Vargo, Stephen L.
16
Lusch, Robert F.
11
Edvardsson, Bo
8
Akaka, Melissa Archpru
6
Grönroos, Christian
6
Hughes, Tim
5
Helkkula, Anu
4
Hilton, Toni
4
Löbler, Helge
4
Ng, Irene
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Woratschek, Herbert
4
Balaji, M. S.
3
Behnam, Mohsen
3
Blaschke, Michael
3
Busser, James A.
3
Corsaro, Daniela
3
Dahl, Andrew J.
3
Frow, Pennie
3
Gummerus, Johanna
3
Horbel, Chris
3
Jacob, Frank
3
Kaartemo, Valtteri
3
Kowalkowski, Christian
3
Parida, Vinit
3
Payne, Adrian
3
Peltier, James
3
Pfisterer, Lucas
3
Roth, Stefan
3
Shamim, Amjad
3
Shulga, Lenna V.
3
Sparks, Leigh
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Vafeas, Mario
3
Ventura, Rafael
3
Aier, Stephan
2
Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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AMS review : official publication of the Academy of Marketing Science
1
Electronic commerce research
1
Journal of business venturing
1
Journal of the Academy of Marketing Science
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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2
Tourist expertise and pre-travel value co-creation : task-related processes and beyond
Eletxigerra, Ainhize
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502582
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3
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
4
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
5
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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