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~person:"Bart, Yakov"
~person:"Chauhan, Kalpana"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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Markenführung
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Bart, Yakov
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ERIM report series research in management
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
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2
A Netnographic analysis of Facebook content strategy of World's top 10 management institutes
Pillai, Anandan
;
Chauhan, Kalpana
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011306289
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