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Barta, Sergio
Rauschnabel, Philipp A.
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Dwivedi, Yogesh Kumar
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Psychology & marketing
1
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ECONIS (ZBW)
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Telepresence in live-stream shopping : an experimental study comparing Instagram and the metaverse
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014327186
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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