Erixon, Fredrik; Salfi, Maria - 2015
intangibles has seen an increase in the last fifteen years, especially in advanced economies such as the EU and the US. The US is … a pioneer when we talk about investment in brands, whereas the EU is still investing a higher share of GDP in tangible … branding compared to bigger ones. However, on average, the economies taken in our sample (EU27 plus Norway and US) show that …